Sep 282011
 

The new Kindle 4: the $79 "Kindle" and $99 "Kindle Touch"

Today Amazon unveiled their newest Kindle versions (what would be considered the Kindle 4), and is calling them simply the “Kindle” and the “Kindle Touch” for the touchscreen version. Both keep the 6″ e-Ink Pearl screen of their predecessors, and both lose the physical keyboard (replacing them with on-screen keyboards). The big news is probably the price: the Kindle now starts at just $79. Considering that people have predicted for a while that e-reader sales would explode when they got below $100, $79 (for the Kindle) and $99 (for the Kindle Touch) is pretty big news.

Of note, the new “default” price is the price with “special offers,” which means you get ads as screensavers and at the bottom of your home screen (but not during reading). I discuss it further here, but the ad-supported versions have become Amazon’s most popular, and some of the ads are even legitimately great deals (like a $20 Amazon gift card for $10). The non-ad-supported versions are $30 or $40 more each.

The breakdown:

  • Kindle ($79, or $109 without ads): Wi-Fi, 5-way controller, 5.98 oz., 2 GB
  • Kindle Touch ($99, or $139 without ads): Wi-Fi, touchscreen, 7.5 oz., 4 GB
  • Kindle Touch 3G ($149, or $189 without ads): Wi-Fi + free 3G, touchscreen, 7.8 ounces, 4 GB

The older (Kindle 3) model has been renamed the “Kindle Keyboard,” and has been discounted: $99 for the Kindle 3 Wi-Fi ($139 without special offers), and $139 for the Kindle 3 Wi-Fi + 3G ($189 without special offers).

  • Kindle Keyboard ($99, or $139 without ads): Wi-Fi, 5-way controller + physical keyboard, 8.5 oz., 4 GB
  • Kindle Keyboard 3G ($139, or $189 without ads): Wi-Fi + free 3G, 5-way controller + physical keyboard, 8.7 oz., 4 GB

While I am not as convinced of the merits of a touchscreen as most people seem to be, what jumps out at me is the $79 Kindle: you get the same 6″ e-Ink Pearl screen, access to Amazon’s world-leading e-bookstore, all Kindles now have access to library e-book lending, and it weighs just under 6 ounces. That is a very impressive bang for the buck, and the light weight makes it pretty perfect for a lot of users. The lack of a physical keyboard mainly only comes into play for those who like to take lots of notes or surf the web a lot; for the few times you might need the keyboard during normal use (to create and name a new “collection,” for example), I’d imagine the 5-way controller and on-screen keyboard will be fine. At the bottom of the Kindle (Kindle 4? New Kindle? Kindle Sans Keyboard & Sans Touch?) is the 5-way controller from the previous Kindle, as well as home, back, keyboard, and menu buttons. It also retains the narrow page turn buttons on each side, which I like in my Kindle 3.

Of course, if you like touchscreens, for just $20 more, you can get the Kindle Touch for $99. Like Sony and B&N, the Kindle Touch uses a series of infrared beams to detect your fingers instead of an extra touchscreen layer (which would somewhat muddle the screen beneath). The Kindle Touch (and Kindle Touch 3G, which looks the same on the outside) has no physical buttons on the front or the sides — it seems everything is now accomplished through the touchscreen. Turning pages requires a swipe or tap on the side of the screen you want (left for back, right for forward).

Both models are small and light, with the non-touchscreen Kindle an ounce or two lighter and slightly smaller (6.5″ x 4.5″ x 0.34″ vs. 6.8″ x 4.7″ x 0.4″ for the Kindle Touch). The $79 Kindle also has less battery life (listed at 1 month instead of 2) and storage space (2 GB instead of 4 GB); however, both should be more than enough for most users. The $79 Kindle doesn’t include speakers (so no text-to-speech). Both new models incorporate a trick used on the new Nook Touch: it only refreshes the e-Ink screen (which causes a brief black-on-white flash) every 6 page turns instead of each time. E-Ink flash never bothered me, but some people might prefer the new system.

My analysis? Well, I haven’t been able to physically try one yet, but considering they have the same screen as my current Kindle 3 (sorry, I mean “Kindle Keyboard”), I think I can make some good guesses. I think the $79 Kindle 4 is going to be very popular this holiday season, because I think it gives most people everything they really need in an e-book reader, and at under 6 ounces.

On the other hand, I’m not quite as impressed by the Kindle Touch versions. For people who like touchscreens, they will be great, but I’m just not on the touchscreen bandwagon. And, to compare apples to apples, the prices are really about the same as the versions they’re replacing when you compare ad-supported vs. ad-supported models; Amazon is (probably wisely) just focusing more on the ad-supported price instead of what used to be the “regular” non-ad-supported price. On the other hand, getting an e-reader from the industry leader, with library lending, Wi-Fi, and a touchscreen for under $100 is still a heck of a deal.

A couple of final notes for now (I’m sure I will have more soon about these new models): back in January, I advised readers that the next-generation Kindle would not arrive for “at least 6 months, probably closer to a year (maybe just before Xmas).” That was just over 8 months ago. The $79 Kindle is available now, while the Kindle Touch version should start shipping November 21, pretty much just before Xmas. I also predicted that color e-Ink or Mirasol was probably further away than that.

Speaking of color, today Amazon also announced the Kindle Fire, the long-anticipated “Kindle Tablet,” which sports a 7″ color LCD (not e-Ink) screen and is more of a direct competitor to the B&N Nook Color, and a smaller, cheaper alternative to Apple’s iPad. At just $199 and 14.6 ounces, it will read e-books, play movies (from Amazon’s video on demand service), play music (from Amazon’s MP3 service), and run apps and games (from Amazon’s Android App Store). I will have a separate post about the Kindle Fire shortly. (UPDATE: As promised, here it is.)

Sep 252011
 

Sony recently announced a new e-reader with both a touchscreen and Wi-Fi connectivity. At just 5.93 ounces, Sony is touting it as the world’s lightest touchscreen e-reader. Compared to the Kindle’s 8.5 ounces (which I find to be pleasantly light), under 6 ounces qualifies as featherlight — easily lighter than most printed books. It is also just 8.9 mm in thickness.

The PRS-T1 should be available in October for $149. Finally, Sony realizes that it can’t charge double what Amazon and B&N charge for the Kindle and Nook! Even better, they finally added Wi-Fi to an e-reader at a reasonable price.

The touchscreen on the PRS-T1 is the infrared-based touchscreen system introduced by Sony that eschews the older touchscreen layer that inhibited readability. The screen is the standard 6″ diagonal, 600 x 800 pixel, 16-level greyscale e-Ink Pearl display that should offer great contrast and readability. It runs on a heavily modified version of the Android operating system. It comes with 2 GB of space (1.3 GB usable), and also includes a MicroSD card slot for memory expansion up to 32 GB. As with earlier Sony e-readers, it reads e-books in the ePub format.

If you’re a fan of Sony products, and like the idea of a featherlight e-reader, it sounds like the new Sony is worth a look.

June 2011 E-Book Sales $80.2M

 Posted by at 12:24 PM  Tagged with: ,
Sep 122011
 

June e-book sales are in, at $80.2M, which is a little below May’s $87.7M figure. Overall, sales so far in 2011 have been somewhat up and down, but each month has been consistently well above even the best month of 2010 (December’s $49.5M).

Monthly e-book sales. June 2011: $80.2M

To recap, the last 13 months of e-book sales data:

  • June 2010: $29.8 M
  • July 2010: $40.8 M
  • Aug 2010: $39.0 M
  • Sep 2010: $39.9 M
  • Oct 2010: $40.7 M
  • Nov 2010: $46.6 M
  • Dec 2010: $49.5 M
  • Jan 2011: $69.9 M
  • Feb 2011: $90.3 M
  • Mar 2011: $69.0 M
  • Apr 2011: $72.8 M
  • May 2011: $87.7 M
  • June 2011: $80.2 M

Quarterly e-book sales. Q2 2011: $240.7M

For the quarter, e-book sales came in at nearly a quarter of a billion dollars, at $240.7M. After last quarter’s $229.2M, e-books are not quite on pace to hit a billion dollars for the year. (Publisher’s Weekly says first-half 2011 sales total $473.8M, which is a little higher than adding all their monthly totals; they seem to add in some late-reporting sales or something.)

Sadly, PW also seems to have stopped providing as much detail on breaking down print book sales (hardcovers, trade paperbacks, etc.), although they did reveal that print book sales “plunged” in June, with trade paperback sales down a whopping 64%, adult hardcovers down 25%, and mass-market paperbacks down 22%. Certainly the closing of Borders stores has not been kind to print book sales. While they didn’t provide breakdowns, with those steep declines it’s hard to see any print categories beating out e-book sales in June.

UPDATE: Based on my comparisons to last year’s figures, we can safely estimate that even the largest print category (adult hardcover at roughly $55.6M) was well under e-book sales for the month. I’ve also dug up some 6-month figures for the first half of 2011; print books (all 5 trade categories) combined to total $1,672.2M for the year (compared to $473.8M for e-books), which means that e-books accounted for a record 26.9% of all print/e-book sales for the month, and averaged 22.1% for the first half of 2011.

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Sep 032011
 

So, you’ve written a book — congratulations! What now?

Unless you just want your book to sit on your hard drive or print it out to share with a few friends, you have two main choices: (1) write query letters to traditional publishers in the hopes they decide to publish you, or (2) self-publish, releasing your book on your own. This article focuses on the self-publishing option, and specifically self-publishing your work as an e-book through Smashwords (check here for tips on print self-publishing).

Once you upload your e-book (as a Microsoft Word document) to Smashwords, they will convert it for you into multiple formats, and then will not only sell it from their own site, but will distribute it to a growing list of e-book retailers, including Barnes & Noble, Kobo, Sony, Apple, and Diesel. The best part about this is that Smashwords doesn’t charge any up-front fees for conversion or distribution (they even give you a free ISBN, which is required to distribute through Apple), they instead keep 15% of the royalties you earn through sales. This allows you to get started with no out-of-pocket expense, and you can remove your books from distribution (or elect only certain channels) at any time. It is up to you to decide whether it is worth a 15% cut for Smashwords to convert your book for you, distribute it to multiple retailers, and consolidate your sales and payment reports in one place.

How to Get Started

The first thing you’ll need is a novel (or short story) in electronic format, probably in Microsoft Word. For purposes of creating an e-book, you generally want to strip out all the fancy formatting you might use in a printed book: get rid of fancy fonts (just put everything in Times New Roman), strange indents or block quotes, and weird symbols. You can keep bold and italics, and smart quotes and em dashes should translate properly, although they sometimes cause problems. It’s generally better to use first-line paragraph indents in Word (instead of hitting the tab key — and never use spaces to indent paragraphs). Do not leave blank lines between paragraphs, since some e-book readers add them and you’ll end up with triple spacing! The basic rule is: the simpler, the better. Various e-book readers will display your text in different ways, and users can adjust font sizes at will, so just forget about the idea of controlling every aspect of how the text will look and where pages within a chapter break (like you would in a printed book), and keep the formatting clean and simple. Do not use multiple line breaks, those look terrible on the screen — use a blank line and a row of asterisks to indicate chapter or section breaks instead.

The second thing you’ll need is a front cover, which should be in 2:3 ratio. It should be at least 800 pixels tall, although you’ll be using the same image (along with a spine and back cover) if you make a paperback, and that requires at least 300 dpi, so it’s best to make it high-resolution to begin with (1800×2700 pixels for a 6×9 paperback). Any interior art (like an “about the author” photo) should be black and white and at least 150 dpi. The less interior art, the simpler it will be.

Smashwords Formatting

Smashwords has an excellent free Style Guide that will help you prepare your Microsoft Word document for upload. It basically explains how to do what I said above: simplify and clean up your Word document, remove line breaks and extraneous formatting that translates poorly to e-books, etc. You can then upload your Word file and Smashwords will convert that file to all the e-book formats you need, including MOBI and ePub.

Like I said above, it definitely helps to keep your formatting simple, and follow the instructions in the Style Guide. E-book formatting can be an arduous process when you’re first learning, and it’s easier to follow the Style Guide instead of fighting it.

For a little more detail on a weird e-book formatting problem I had (which prevented my books from passing the dreaded ePubCheck), check out this post: Formatting for Smashwords and ePubCheck.

Conclusion

The simplest way to get your e-book distributed as widely as possible and looking pretty good is to: (1) read and follow the Smashwords Style Guide, (2) create a Word document with simple, clean formatting, (3) upload that Word document to Smashwords and let them convert it for you, and (4) enter your book’s information, description, price, etc. at Smashwords, and (5) opt in to all the distribution channels you want. You should end up with a nice-looking e-book, and it will be available on B&N, Kobo, Apple, Sony, and other e-book sellers. (At this time, Smashwords doesn’t distribute to Amazon or Google, although they have been working on Amazon distribution for a while. You can distribute directly to Amazon through their KDP platform.)

I do recommend the Smashwords service, and use it to distribute my own novels. Check them out on Smashwords here!