Last month, I wrote about Amazon’s new $114 Kindle 3 Wi-Fi with “Special Offers,” which is available and shipping now from Amazon. My gut reaction was that I like my Kindle (and the serene reading experience it provides) enough that I would prefer to pay the extra $25 (for the regular price $139 Kindle 3 Wi-Fi) to avoid seeing advertisements on my Kindle.
Since then, I’ve heard a little more about the “special offers” that Amazon is providing. A few of the ads are just ads, but a couple of legitimately good deals are being reported so far:
- A $20 Amazon gift card for $10
- A $10 Amazon credit when you buy one of a list of e-books, some of which are under $5
Assuming you take advantage of both deals (and buy one of the less expensive e-books that qualifies for the second deal), you’d save an extra $15 (plus get a free e-book), knocking the effective price of the “Special Offers” Kindle to just $99. As I said in my earlier post, $99 seems like a more tempting price point.
Presumably, Amazon will continue to offer deals like that (they mention a potential $6 deal for 6 Audible audiobooks that normally cost $68, for example), which would drive the effective price down further. If you keep it long enough and take advantage of enough of the legitimately good deals, could the Kindle’s “special offers” end up paying for itself?
Personally, I feel so overloaded and bombarded with advertisements in my life, I am loathe to open up another avenue for advertisers to annoy me. (Side rant: how about watching an NBA game, on paid cable TV, and not only getting 1.5 hours of ads for a 60-minute game, but seeing the Company X game summary brought to you by Company Y at the Company Z Arena, and then listening to the announcers plug products and upcoming shows during free throws? Enough already! End side rant.) That being said, if you’re the type who can safely ignore ads (tip: most people are not, which is why advertisers pay so much money forcing you to see them), this is one way to get a brand-new Kindle 3 (that is, in every mechanical respect, identical to the regular Kindle 3 Wi-Fi) for just $114, and maybe significantly less than that when some of Amazon’s special offers are factored in.
On the other hand, it’s always possible that the two special offers listed above are all you’re gonna get, and the rest will just be obnoxious car dealership ads. Don’t blame me if that’s the case! =)