In addition to Barnes & Noble’s recent promotion offering a free $50 gift card with the purchase of a Nook e-book reader, they’re now offering a pair of new promotions: a different free e-book every week, and a free “tall” (which is Starbucks lingo for “small”) hot or iced coffee — just for showing them that you’re reading an e-book on your Nook or Barnes & Noble app for the PC, Mac, Blackberry, iPhone, iPod Touch, or iPad.
For the past few weeks, B&N has been offering a different free e-book each week. To qualify, just bring in your Nook or laptop / phone running the free B&N e-reader app. Show it to any B&N employee and they’ll give you a voucher to download a free e-book (which you can do right there in the store with their free Wi-Fi connection). This week’s book is Home Safe by Elizabeth Berg, and next week’s book (starting June 14) is The Long Tail by Chris Anderson.
While you’re there, head over to the B&N Cafe (that looks like a Starbucks, but is technically not) and show them that same Nook or device running the B&N app, and they’ll hook you up with a free tall coffee. The fine print says you get a non-customized hot or iced coffee, and can only redeem it once. They also point out that this only works at B&N Cafes, not at Starbucks, or at any Starbucks Cafe inside a B&N store. Confusing? Yeah, I didn’t even know most cafes inside B&N stores were “B&N Cafes,” I just thought they were all Starbucks. So you may want to call and check your local B&N before you head over.
Anyway, that’s three pretty incredible deals from Barnes & Noble. A free $50 gift card is nothing to sneeze at, and the other two deals are even better since you don’t have to buy anything to qualify. You can just download the free B&N app to your laptop or phone, bring it in, and get a completely free e-book and free coffee. It’s a bold move by B&N to (a) get people into e-books and (b) drive foot traffic to their stores where they hope you browse and buy other stuff. It’s interesting that B&N is trying to increase business at its existing retail locations (that sell mostly paper books but increasingly sell gifts, cards, and accessories as well), but is also firmly committed to the future with the Nook and focus on e-books. I hope these moves pay off for them, because they seem well thought out, forward-thinking, and very customer-friendly.
So, download the free B&N e-reader app for your favorite portable device, maybe pick up an inexpensive e-book or two (this one is just $2.99, and get another free e-book and some free coffee on your next visit to a Barnes & Noble store.