Jun 252011
April 2011 e-book sales came in at $72.8M, slightly up from March’s $69.0M, but well below February’s record $90.3M (past months’ data can be found here). This is up 165.7% from last April’s total of $27.4M.
April 2011 e-book sales: $72.8M
Prior months’ totals:
- Apr 2010: $27.4 M
- May 2010: $29.3 M
- June 2010: $29.8 M
- July 2010: $40.8 M
- Aug 2010: $39.0 M
- Sep 2010: $39.9 M
- Oct 2010: $40.7 M
- Nov 2010: $46.6 M
- Dec 2010: $49.5 M
- Jan 2011: $69.9 M
- Feb 2011: $90.3 M
- Mar 2011: $69.0M
- Apr 2011: $72.8M
In comparison to print, e-books were the #3 trade book format this month (they topped all formats back in February), behind adult hardcover and trade paperback, but still well over double adult mass-market paperback. For print:
- Adult hardcover: $111.4M
- Adult trade paperback: $95.9M
- Adult mass-market paperback: $28.5M
- Young adult hardcover: $41.2M
- Young adult trade paperback: $36.8M
In total, e-books accounted for 18.8% of all trade book + e-book sales, down from nearly 30% in February, but still a healthy percentage that is more than double last year’s average of 8.2%.
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