I spend a lot of time reading forums related to e-books and e-readers, including the official forums at both Amazon and Barnes & Noble. I’ve seen countless posts by readers decrying (a) high e-book prices (the agency model and $14.99 e-books), (b) delayed e-book releases, (c) publishers blocking text-to-speech, (d) annoying DRM attached to e-books (and the incompatibilities that result), and (e) recently, publishers blocking the lending feature (which B&N has had for a while and Amazon just added).
In this new age of digital reading, readers DO have the power to help shape the new rules of the game. Readers control all the money spent on books, and that’s always been the case. Publishers will try to raise prices, window releases (delaying e-books), block text-to-speech, block lending, institute DRM, and their new frontier will be trying to get us all to read online in the “cloud,” which just allows them to lock down the content more effectively by preventing us from downloading a file.
But the thing to remember is that publishers can only get away with what readers allow them to get away with. Not all publishers are on the agency model (5 of the “Big 6” are, but Random House and smaller publishers are not). If readers refuse to buy books over a certain price, or with certain features blocked, or that do not allow us to download the file we’ve paid for, or whatever, then publishers will have to cave in and give readers what they want. We’ve already seen that readers generally wouldn’t pay $14.99 for new releases, and publishers lowered them to $12.99, which enough people seem to be paying.
Readers DO have choices. There are a million books a year published in the U.S. alone, and most of them don’t go through large publishers. Many books are sold for much lower prices, enable lending and text-to-speech, and don’t have DRM attached. True, you might have to take a chance in finding some new authors and you might not love all the new authors you find, but it is a choice, and the choices that readers make now will shape the way e-books are read for decades to come.
I’d like to highlight an issue that has steadily become a bigger and bigger deal for me, and something that I think really exemplifies how several large print publishers are just taking the complete wrong tack when dealing with their readers. Instead of embracing readers (i.e., their customers) and thinking of ways to make their reading or purchasing experiences better, publishers have been raising e-book prices, delaying e-book releases, slapping on restrictive copy protection (DRM) that confuses and limits readers, blocking features like lending, and, perhaps most egregiously, blocking text-to-speech.
Text-to-speech (TTS) is a technology that allows printed words to be read aloud by a synthesized computer voice. While the quality of this artificial voice is acceptable to some but irritating to others, it as an option that Amazon spent time and money building into the Kindle 2. Amazon partnered with Nuance (makers of Dragon Naturally Speaking) to build TTS into the K2. That means that, in addition to all the other advantages of e-books–like adjustable font sizes that make it easier for those with poor vision to read–now your Kindle can read any e-book to you, which opens up the joy of books to the vision impaired, the elderly, or anyone else who can’t read printed words. While I’m fortunate enough to still have (relatively) good eyesight, I’m glad to see such technologies emerge to help those who aren’t as fortunate. And I’m in favor of anything that enables more people to read or enjoy the written word.
And what do I, as an author or publisher, have to do to enable this wonderful technology? Nothing. It’s already built into the K2 and turned on by default. Talk about a win-win-win. More people get to enjoy books, I can reach a whole new market, and Amazon can sell more e-books and Kindles.
This move just strikes me as so backwards-thinking, so antagonistic, and so wrong–considering which segment of the population will be harmed the most by the move: the disabled.
The publishers’ argument is essentially that TTS-enabled e-books will cut into their (expensive) audiobook sales. To me, it’s just another example of publishers alienating readers, and fighting instead of embracing technology. They’re so worried about e-books hurting their hardcover sales and audiobook sales, they’re forgetting that e-books are reaching new readers who are buying more e-books than they used to buy in print. They’re forgetting all the cost savings inherent in e-books, since they don’t have to print or ship or store books or accept returns or produce audio files. They’re forgetting that technology marches on, and they can march along or be trampled underfoot along with the typewriter manufacturers and buggy-whip makers. Most importantly, they’re forgetting the reason they exist: to provide literature to readers. Readers are not your enemies; please stop fighting them. How did it work out for the RIAA and the music industry?
In the meantime, all I can do (aside from posting about it here) is continue to try to embrace technology and provide value for my readers. To me, that means fair pricing, multiple formats, no restrictive DRM, and enabling text-to-speech on my novels.