Oct 032010
 

Barnes & Noble’s PubIt self-publishing platform just went live over the weekend (I don’t know if October 1 still counts as “summer” — maybe here in South Florida it does?) and my e-books are now live on B&N.com. It’s a very exciting development, as B&N now matches Amazon and allows authors to bypass gatekeepers, publishers, and even intermediaries like Smashwords: authors can upload their own e-book files for sale on B&N.com. Since Amazon is the clear #1 e-book seller and B&N is solidly in the #2 position, this allows indie authors to reach the vast majority of the market directly.

How It Works: Authors or copyright holders can upload e-books in various formats, although it’s best to upload in the Nook’s native ePub format, so B&N doesn’t need to do the conversion for you. I believe you can also upload in HTML or text, but your results may vary. You upload your file and a cover image (in JPG format), enter your info (title, author name, book categories, etc.), and enter your book’s description, editorial reviews, and an “about the author” blurb. Once you submit, your title will go live on B&N.com (it took about 12 hours for my title to show up, but 2 days for the cover art to appear).

There are several advantages to uploading directly with B&N (over having your e-books distributed there by Smashwords):

  • More control over the final format: I can improve the quality of the reader’s experience since I can upload the finished ePub file and know it looks perfect, with a working table of contents, etc.
  • More control over the categories the books appear in, their descriptions, etc.
  • Quicker speed of updating: Smashwords would take anywhere from a couple weeks to several months to update prices or an e-book file on B&N; now, if I need to fix a typo or change a price, I can upload it and the new version should be live in a day or two.
  • Higher royalties! 🙂 B&N pays a very respectable 65%.*
  • Instant sales reporting: I can’t tell you how useful this is (to see the results of marketing efforts, etc.) compared to waiting for several months to find out sales data. It’s also great for us obsessive author-types who check sales 10 times a day! 😉
  • B&N’s “LendMe” feature is enabled, so users can loan the book to friends (once per book, for 14 days).
  • No DRM! I was able to opt-out of DRM (copy protection), which can cause problems for consumers; now users can backup their e-book files on their computer or convert them to a new format if they get a Kindle or whatever.

* Note that Amazon pays 70%; however, Amazon takes off a small fee based on the e-book’s file size and only pays 35% on foreign sales, so the true average rate is closer to 60%.

I’m very excited by this development: it provides a better experience to readers (a better-formatted e-book file, quicker updates and fixes, LendMe, and no DRM), and is better for me as well (instant sales reporting, more control and quicker updates, and higher royalties). I love win-win scenarios like that.

Also in the plus column: my ratings and the great reviews that I was fortunate enough to receive on B&N transferred over to the new versions as well. A HUGE thank you to all my readers who have rated or reviewed the books on either B&N or Amazon: it really does help me out more than you’d probably expect, and I do appreciate it greatly.

The only negative so far is that my sales ranking hasn’t transferred over, and that I now have two versions of my e-books up on B&N. I’ve requested they be removed by Smashwords, but I don’t know how long it will take for them to actually come down from B&N.com (see what I mean about being frustrated by how long it takes to update things?). But the new versions are up and ready to go — you can find them at the B&N links below. Each are in ePub format, costs just $2.99, and can be instantly downloaded to your Nook or B&N Reader app for your computer or iPhone/iPad:

WOW! Before I even finished typing this post, I just checked my B&N sales and see a couple of sales showing up already! To my mystery shopper: THANK YOU, and I hope you enjoy the novels! Please come by and let me know what you think when you’re done!

May 192010
 

B&N Announces "PubIt"

Barnes & Noble announced today that they will be opening their doors to independent publishers and self-published authors through their “PubIt” program, expected to launch in “Summer 2010.” While this move isn’t exactly groundbreaking (my novels are already available at Barnes & Noble), it’s still a welcome step forward. Currently, self-published e-books are made available on B&N.com through an intermediary: Smashwords, which is a fine company that offers a great service to independent authors. Soon, however, we will have the ability to upload our work directly to B&N, which will presumably offer us more control, a faster turnaround (it can take months to get your books or any changes to show up on B&N), and possibly higher royalties. B&N says royalties will be announced within a few weeks, and promises they will be “competitive.” It is hard to imagine how they could offer less than the 70% that Apple offers and that Amazon will offer starting July 1.

Amazon led the way for the self-publishing revolution with its Digital Text Platform, which allows any author to upload their work in e-book form to be sold on Amazon.com. So while one could argue that B&N has been following rather than innovating (releasing the Nook 2 years after the Kindle and arriving over a year late to the self-publishing scene), I’m glad to see B&N moving toward and embracing the future, unlike some businesses I could mention. I would expect a direct upload channel to B&N will enable me to create a higher-quality, better formatted source file (with Smashwords, it’s best to upload a simple, generically-formatted file that gets converted to multiple formats), quicker upload and revision times, better control over the description and category, and — hopefully — a higher royalty rate.

Another big benefit might be quicker sales reporting: currently, Amazon Kindle sales are reported instantly … which leads to incessant checking several times a day. 😉 B&N sales, on the other hand, get reported through Smashwords, and are currently on a 3-5 month delay. I started selling on B&N at the very end of January, and I haven’t even received my first sales report yet — all I can do is watch my sales ranking and guess. So I don’t know if B&N is turning into a worthy second sales channel, or if B&N sales are still just a tiny fraction of Amazon’s. It would behoove B&N to get this info to me more quickly, so I would know whether or not it’s worthwhile to devote more promotional efforts their way.

My only concern is whether the new file I upload will replace or sit alongside the Smashwords version that’s already active on B&N. I’d certainly like to keep my description, reviews, and sales ranking (Right Ascension has made it into the Top 7,500 there!).

Anyway, it’s an exciting development, and having both the #1 and #2 booksellers in the world throwing their weight behind self-publishing is certainly an encouraging sign. I still have more questions than answers (How many am I selling on B&N? What will the royalties be? When will it launch? What format do they want me to upload? Can I migrate over my existing product details?), but I remain hopeful.

P.S.: I seem to get most of my feedback from Kindle users, so I’d love to hear from a few B&N / Nook users: Have you purchased my books from B&N? Have you enjoyed them? How did the formatting look on the Nook? How many of you are out there??

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