How-To: Buy An Amazon E-Book

 Posted by at 7:55 AM  Tagged with: ,
Jun 172010
 

Amazon is far and away the #1 e-book seller, and it’s easy to see why: they have the largest selection (over 600,000 titles, plus millions of public domain works), generally have the best prices, the #1 e-book reader (the Kindle), and software that allows you to read their e-books on multiple devices including PCs, Macs, Kindles, iPhones, iPod Touches, iPads, Blackberries, and Android cell phones (coming soon).

To buy your first e-book from Amazon, it only takes 3 simple steps:

Step 1: Create an Amazon account. (Already have one? Great, proceed to step 2!) To create your Amazon account, simply visit www.amazon.com and click the link at the very top where it says, “Hello. Sign in to get personalized recommendations. New customer? Start here.” It will ask you to enter an email address and ask if you have a password. You’ll select “No, I am a new customer.” Then, simply enter the requested information and create your Amazon account.

Step 2: Download and activate the Kindle App on the device you’d like to read on. Visit this page and download the app for the computer or smartphone you’d like to read your e-book on. Once downloaded, you will need to run the application and “register” it to your Amazon account. Just enter the email address and password for the account you created in Step 1.

Step 3: Shop and buy your e-books! Amazon sells countless e-books, most costing far less than printed books. Just use the search function near the top of the page (select “Kindle Store” from the drop-down menu) to find what you want. Or, go straight to a particular book (perhaps my new novel, The Twiller, coming out June 18?). Click on the big orange button in the upper right that says “Buy now with 1-Click.” It will ask you which device you want to deliver your purchase to. Choose the device you registered in Step 2. Then, complete the checkout process.

That’s it! Enjoy your e-book! Just email me or leave a comment if you have any questions.

Apr 182010
 

20/20 vision only beyond this point

I’d like to highlight an issue that has steadily become a bigger and bigger deal for me, and something that I think really exemplifies how several large print publishers are just taking the complete wrong tack when dealing with their readers. Instead of embracing readers (i.e., their customers) and thinking of ways to make their reading or purchasing experiences better, publishers have been raising e-book prices, delaying e-book releases, slapping on restrictive copy protection (DRM) that confuses and limits readers, blocking features like lending, and, perhaps most egregiously, blocking text-to-speech.

Text-to-speech (TTS) is a technology that allows printed words to be read aloud by a synthesized computer voice. While the quality of this artificial voice is acceptable to some but irritating to others, it as an option that Amazon spent time and money building into the Kindle 2. Amazon partnered with Nuance (makers of Dragon Naturally Speaking) to build TTS into the K2. That means that, in addition to all the other advantages of e-books–like adjustable font sizes that make it easier for those with poor vision to read–now your Kindle can read any e-book to you, which opens up the joy of books to the vision impaired, the elderly, or anyone else who can’t read printed words. While I’m fortunate enough to still have (relatively) good eyesight, I’m glad to see such technologies emerge to help those who aren’t as fortunate. And I’m in favor of anything that enables more people to read or enjoy the written word.

And what do I, as an author or publisher, have to do to enable this wonderful technology? Nothing. It’s already built into the K2 and turned on by default. Talk about a win-win-win. More people get to enjoy books, I can reach a whole new market, and Amazon can sell more e-books and Kindles.

Right up until the part where publishers demand that Amazon block text-to-speech on their titles.

This move just strikes me as so backwards-thinking, so antagonistic, and so wrong–considering which segment of the population will be harmed the most by the move: the disabled.

The publishers’ argument is essentially that TTS-enabled e-books will cut into their (expensive) audiobook sales. To me, it’s just another example of publishers alienating readers, and fighting instead of embracing technology. They’re so worried about e-books hurting their hardcover sales and audiobook sales, they’re forgetting that e-books are reaching new readers who are buying more e-books than they used to buy in print. They’re forgetting all the cost savings inherent in e-books, since they don’t have to print or ship or store books or accept returns or produce audio files. They’re forgetting that technology marches on, and they can march along or be trampled underfoot along with the typewriter manufacturers and buggy-whip makers. Most importantly, they’re forgetting the reason they exist: to provide literature to readers. Readers are not your enemies; please stop fighting them. How did it work out for the RIAA and the music industry?

In the meantime, all I can do (aside from posting about it here) is continue to try to embrace technology and provide value for my readers. To me, that means fair pricing, multiple formats, no restrictive DRM, and enabling text-to-speech on my novels.

Reviewing Reviews

 Posted by at 4:24 PM  Tagged with: ,
Apr 112010
 
"Can I leave zero stars?"

"Can I leave a zero-star review?"

For several years after I wrote my novels, I received mostly positive feedback about them. Even discounting encouragement from family and friends, the few reviews or emails I got were uniformly positive.

Now that I’ve sold a few thousand copies to complete strangers, I’ve been forcefully reminded that not everyone will like my novels. It makes me feel only marginally better to remind myself that not everyone will like any novel–just take a look at some classics and bestsellers on Amazon and all their 1-star reviews. But getting bad reviews still stings.

Now, when I say bad reviews, I don’t mean balanced or somewhat critical 3- or even 2-star reviews. I’m talking about 1-star reviews filled with pure vitriol, slamming every aspect of the book and not mentioning a single redeeming quality. Reviews that question my regard for literature, hate the main character like he killed their dog, call it cliche, boring, predictable, terribly written, the whole thing. Reviews that say “DO NOT BUY” in all caps. Or a review, from a reviewer who only leaves 1- and 2-star reviews, saying he liked the first novel (but couldn’t be bothered to write a positive review), but then found the time to come and slam the sequel with a 1-star review.

First of all, I wonder what kind of a person has that much hatred, who wakes up in the morning and says, “Let’s try to hurt the sales and smash the dreams of an aspiring indie author.” Do they realize there’s an actual person on the other end of the computer screen? One who takes his writing very seriously? Or is that the point? Is it simply “trolling” at its worst, designed just to elicit a response for the poster’s own amusement?

The problem is that, to maintain a respectable 4-star average (on a scale of 1 to 5), a single 1-star review counteracts three 5-star reviews. Even worse, a single 1-star review would require twelve honest, solid, 4-star reviews just to inch back above 3.75 (which gets rounded up to display 4 stars).

Now, I can understand that some people may not like my book. Some people don’t enjoy sci-fi, or romance, or thrillers, or certain writing styles or types of characters. I thought Harry Potter kinda sucked (although I didn’t go leave a nasty review), but lots of people apparently loved it. And I realize my novels are not perfect or the greatest books ever written; truly, I do. But I’ve read enough books to know that they’re not 1-star novels. That the writing isn’t “terrible.” And that they can’t be all bad. So it makes me wonder about the motivation behind these 100% negative, strongly-worded, personally-attacking, 1-star reviews.

So, what can be done? Well, I can’t do much about it. I’m not going to review my own novel, or give a troll just what he wants with an angry response. So, that leaves it up to my readers.

Reviews are important. Average star ranking is important. I do notice a bump in sales when I get a positive review, and I thank all of you who have taken the time to leave one. Especially since it seems that most people who dislike the books feel strongly enough to go post a bad review, and most people who like it (and kindly email me to let me know that) don’t really think about posting reviews–until I go beg them to do it. 🙂

So, anyway, if you did enjoy the novel, it would mean a lot to me if you could help out by posting reviews for one or both of them–and it doesn’t cost you a cent. The main place to post is Amazon, but please consider also posting it (you can even copy & paste) at Barnes & Noble, Smashwords, Kobo, and the Apple iBook store.

I do very much appreciate it, and it helps me ignore the trolls and the haters, and get back to concentrating on writing.

Introduction to E-Books

 Posted by at 3:33 PM  Tagged with: , ,
Apr 082010
 

You may have noticed me talking a lot about e-books lately. That’s because I’m excited about them, and the opportunities they present for readers and authors alike.

E-books have several advantages over paper books: they cost less to produce and distribute, they’re better for the environment, they can be downloaded instantly, thousands can be stored on a single device, they never get old or have pages fall out, you can search them and pop up word definitions, etc. People who try them generally like them. A lot. And we realized we read for the words, not the “feel” of paper or the smell of glue. But what if you don’t know where to start?

It’s easy to get started reading your first e-book. No, you don’t need a special e-book reader, you can read them on the computer or smartphone you already have. And they’re generally cheaper than printed books. Since anything published before 1923 is in the public domain in the U.S., you can even read thousands of great classics (Hamlet, Alice in Wonderland, Sherlock Holmes, Pride and Prejudice, etc.) for free. You can download them in PDF, plain text, or as a webpage (HTML), any of which are easy to read on any computer.

For selection and ease of use, you can’t beat Amazon. The best way to read them is on a Kindle, of course, but Amazon makes free reading apps that let you read Kindle e-books on PCs, Macs, Blackberries, iPhones/iPods/iPads, and more. You can browse and purchase books (including free books) from Amazon, and you can read them with any of their reading apps. It will even “sync” your location, so if you get to Chapter 3 on your PC, you can pick up your iPhone or Kindle and start reading where you left off. Pretty cool.

Ready to get started? I may be biased, but I think there are worse ways to spend a few bucks than picking up my novels in e-book format. There are many ways to do it:

  • If you’d like to read on a computer or laptop, just click the “Buy Now” buttons in the column to the right and pick up a copy in PDF format, which can be easily read on any computer. Grab just the first, or splurge and get the “Combination Package,” which gets you 3 novels for less than the cost of a movie.
  • If you buy them through my site, I will also send them to you in any format you may need, now or in the future, so you can put them on that Kindle or iPad you get for your next birthday.
  • Want to read through Amazon, on your Kindle, computer, Blackberry, iPhone, iPod, or iPad? One-click them from Amazon.
  • Do you own a Nook? Pick them up at Barnes & Noble.
  • How about another e-reader: Sony, iRex, BeBook, CyBook, etc.? Smashwords has you covered in any conceivable file format.
  • Did you just get a shiny new iPad? Want to try out the iBook Store? Annoyed that most e-books there cost $15? My e-books are still under $3 in the iBook Store (or just search for my name from your iPhone or iPad).

Once you get hooked on e-books, you may want to consider picking up an e-book reader. There are several options. My favorite is the Kindle 2 for $259 (UPDATE: the newer Kindle 3 starts at just $139), but Barnes & Noble’s Nook or the Sony e-readers make fine choices as well. There are even some $99 LCD-based e-readers cropping up, although they’re harder on the eyes and not as easy to use. On the other end of the spectrum, you can buy yourself a fancy iPhone or iPad and use those to read (if you can tear yourself away from games and Facebook).

E-books are the future. Sure, there will always be printed books, just like we still have radio and horses, even though TV and cars are quite popular. Why not give e-books a try — for free or just a few bucks — and see what all the fuss is about?

 e-books  Comments Off on Introduction to E-Books
Apr 022010
 

As I mentioned in my last post, e-books are surging in popularity, and for good reason. I mentioned that the surge in e-books has impacted me as a reader. But it has impacted me even more dramatically as a writer.

I wrote my first novel, Right Ascension, in 2000, and the sequel, Declination, was completed in 2002. While they enjoyed some early success and some sporadic pockets of sales, and received positive feedback from readers, they essentially sold about as well as most self-published books, which is to say: hardly at all. A few hundred copies over the course of several years.

Then, I learned about Amazon and their Digital Text Platform, and I published my novels to be sold through Amazon for the Kindle.

And people started buying it.

Not a ton, mind you, but some. And so I did some research. And I spent weeks learning how to perfect Kindle formatting. I spent time on Kindle boards, getting to know readers and what they wanted. I learned that the stigma against self-publishing is disappearing, just as it did for “indie” musicians and movies. In fact, people were sick of the same regurgitated tripe being spewed forth by the big publishers. Think about the three biggest hits of the past five years: Harry Potter, Dan Brown, and Twilight. Are any of those examples of great writing?

In December of 2009, I lowered my e-book prices to just 99 cents each. I debated back and forth for a while. But they’re worth more than that! I cried. But I did it, as a grand experiment, and it worked. While I had cut the price down from $5 to $1, my sales went up by a factor of 7. Cool.

Then, as I started becoming more active on various forums, and (I hope) started getting some positive buzz and word-of-mouth going, my sales more than doubled. Then doubled again. I sold more in a month than I had in the past decade. Then it happened again the next month. And, guess what? Readers didn’t care that my book wasn’t printed by a big publisher. Heck, they didn’t care if it was printed at all. They didn’t care that it wasn’t in bookstores. Because over 98% of all those sales were e-books. And my e-books look just as good — actually, better — than e-books from big publishers. In fact, mine are meticulously formatted and proofread and have a table of contents, while theirs are often error-filled scans of printed books. Mine enable text-to-speech, while theirs block the feature. Mine are not saddled with DRM (copy protection), and I offer them in multiple formats instead of tying you down to one device. And, while readers feel gouged by publishers raising prices from $9.99 to $14.99 and charging more for e-books than paperbacks, mine are just 99 cents.

Now, for the first time, I feel that there is a possibility — certainly not a certainty — but a chance of actually making a living at writing. For a long time I was told that I had a real talent for writing, and I worked hard at it, but the only option was to send query letters into the black hole of agents’ and publishers’ “slush piles,” sometimes getting a polite form rejection letter, sometimes a scrawled “NO” written in the margin of my own letter and sent back in my return envelope, usually no response at all, and never even once did anyone actually read the book they were rejecting.

So I’ve bypassed the gatekeepers, and am taking my work directly to the readers. Yes, it’s taken a ton of time, but it’s cost me very little money in the digital realm, and my books sit on Amazon’s virtual shelves next to (and even above!) Asimov and Heinlein and Vonnegut. And maybe, if I continue to work hard and hone my craft, write more novels, promote like crazy, get great editors to help ensure the books meet or exceed the quality of “traditionally-published” stuff, and get a bit of luck, I just might eke out a living at doing what I love. And that chance, remote though it still might be, did not exist two short years ago.

I’m excited. Are you?

Apr 012010
 

If you’ve been following e-publishing lately, you may have heard that today, 5 out of the “Big 6” publishers forced Amazon to agree to an “agency model” when selling e-books instead of the previous “retail model.” Under the retail model, publishers set a “list price” for e-books (usually the same $25 or so they set for the hardcover), and retailers like Amazon pay them a fixed percentage of that price, such as 50%. Amazon would then pay the publisher $12.50 for each e-book sale, and price the book however they wanted: $12.51, $19.99, $25, or even $9.99 (as a loss leader).

As of today, 5 large publishers told Amazon they must sell their e-books under the agency model (physical books remain on the retail model). Under the agency model, the publisher sets the final sale price, and Amazon gets a flat 30% cut of each sale. That means Amazon is not allowed to have “sales” on e-books, and that a particular e-book should be the same price everywhere. This shift was caused in large part by the entry of the iPad (which I am still not convinced will be a popular place for people who actually buy and read e-books) and Apple’s embracing of the agency model (just like in their iTunes Store and App Store).

Apparently, the large publishers weren’t happy about Amazon taking a loss and selling NYT bestsellers for $9.99 (even though they sent the publishers $12.50 per sale), because they are concerned Amazon is “devaluing e-books.” If you ask me, the large publishers are terrified of e-books, since they require a massive shift in their business model (involving costly layoffs, restructuring, reduction of rent and other overhead, changing contracts and relationships, etc.). They know that some publishers might adapt well and stay on top … but not all of them will. So they seem intent on stalling e-book adoption as long as possible (as evidenced by them trying to raise prices in the face of clear consumer outcry, attaching invasive DRM to their titles, disabling TTS access, delaying e-book releases, and generally releasing poorly-formatted scans of physical books).

So, today, most large publisher e-books will go up in price from $9.99 to $12.99 or $14.99.

It’s times like this that I’m glad to be an independent author … while the idea of a huge book deal with a traditional publishing house had always been my dream, I’m thinking more and more of the benefits of being nimble in a quickly-changing e-book industry. I wonder if the big publishing houses read forums and blogs and comments like I do; I wonder if they have any idea what their customers are feeling or how they think. Sometimes I wonder if they “get” e-books at all. It sure seems like they see them as a threat to be fought, instead of an amazing opportunity to be embraced. “Let’s delay releases! Jack up prices to double that of paperbacks! Infest books with DRM! Format them like crap!”

One thing I know for sure is that the vast majority of Kindlers are passionate readers (in a world where readers are an endangered species). In other words, the publishers’ very best customers. Or, as I see it, the reason I write.

I hate to say it, but the big publishers jacking up prices can only make the prices charged by most indie authors look that much better in comparison ($0.99 vs. $14.99 — wow). But, if they succeed in killing the fledgling e-book industry before it can really take off, then we all lose.

#1 Amazon Best-Seller!

 Posted by at 1:51 PM  Tagged with: , , , ,
Mar 272010
 

#1. Wow.

I am very excited to announce that Right Ascension has recently topped the charts as the #1 best-seller in Amazon’s Kindle Store “Technothriller” category.

The sequel, Declination, is also selling better and better, so I am gratified to see that people are enjoying my first novel enough to purchase and read the second one.

I would like to sincerely thank everyone who has read, bought, enjoyed, reviewed, or told a friend about my novels. None of this would be possible without you. Thank you!

– David

Right Ascension in the Top 500!

 Posted by at 10:37 PM  Tagged with: , , , ,
Jan 132010
 

I’d like to take a moment to sincerely thank my readers, who have helped propel Right Ascension and Declination to new heights. Right Ascension is now in the Top 5 in the “Adventure,” “War,” and “Technothrillers” sub-categories. It also rose into the Top 15 in the “Science Fiction” category, and up to #479 in the entire Kindle store!

Lowering the price to just 99 cents each has certainly allowed more people to find and hopefully enjoy my novels. Although I was hesitant to price the novels so low at first, I’m certainly glad that I did it.

To those of you buying and reading my novels, I would be eternally grateful if you could spare a few minutes to post a review on Amazon.com. Thoughtful reviews from readers can really help people decide if a book is right for them.

If you don’t have the time to write a review, perhaps you wouldn’t mind just helping to “tag” my novels with tags like “science fiction” and some of the other tags that show up about midway down the Amazon page for each book. It really helps!

Thanks again for your continuing support… and please feel free to let me know your thoughts on the novels or if there’s anything else on your mind!

– David

 Amazon, news  Comments Off on Right Ascension in the Top 500!