September E-Book Sales Stats: $39.9M

 Posted by at 12:18 AM  Tagged with: ,
Nov 112010

September 2010 E-Book Sales Stay Strong at $39.9M

The September industry e-book sales statistics are in, and sales have remained strong, coming in very close to July and August’s strong figures. Sales increased a bit from the previous month, hitting $39,900,000 in September 2010. This is down slightly from the record $40.8M sales of July 2010, but well above the pace from the first two quarters of this year.

These numbers constitute a 158.1% increase over last September, and year-to-date e-book sales are up 188.4%. This, amidst print book sales declining 12.1% from last year.

For review, the monthly sales figures so far this year:

  • Jan 2010: $31.9 M
  • Feb 2010: $28.9 M
  • Mar 2010: $28.5 M
  • Apr 2010: $27.4 M
  • May 2010: $29.3 M
  • June 2010: $29.8 M
  • July 2010: $40.8 M
  • Aug 2010: $39.0 M
  • Sep 2010: $39.9 M

Q3 2010 Sales Up 38.4% Over Q2 2010, Up 157.4% over Q3 2009

After averaging $28,833,333 in sales for April, May, and June, e-book sales have now averaged $39,900,000 for July, August, and September, a 38.4% increase in just 3 months’ time. The $119,700,000 Q3 2010 total easily surpasses the previous record of $89,300,000 in Q1 2010, and it puts e-books on pace to be nearly a half-a-billion-dollar per year industry.

Of note: Q2 2010 marked the only decrease in quarterly e-book sales in at least the past 3 years. Back then, I wondered if the Q2 dip was caused by agency model pricing, and predicted it would be merely a “one-time dip” on an overall upward trajectory. My predictions were confirmed, and then re-confirmed by Amazon. Will it be enough data to convince publishers to abandon the agency model? Or are they hoping to slow the ascension of e-books to protect the printed book as long as they can?

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