While up 81.2% over October 2010, e-book sales came in at a slightly disappointing $72.8M in October 2011. Publisher’s Weekly reports the total for the first 10 months of 2011 at $807.7M, up 131.1% from the same months in 2010. However, they do point out that October is the first month in 2011 that e-book sales (up only 81.2%) did not double from the previous year.
This is the second month in a row that e-books have slowed their pace. In fact, the entire year of 2011 has been fairly steady (compare January 2011’s $69.9M with October’s $72.8M). In fact, the average monthly sales so far in 2010 were $79.4M ($80.8M if you use PW’s updated totals), so October is a below-average month for the year. We’ll see if the holiday shopping season (which has traditionally caused a nice surge as people get e-readers for Xmas) bumps those figures up in December 2011 and January 2012.
The last 13 months of sales figures:
On a personal note, I apologize for the lack of regular posts — my job has been taking up all of my time, and I just haven’t had the time I’d like to devote to blogging (let alone novel-writing!).