Target announced yesterday that Amazon’s Kindle 2 will arrive in select Target retail stores on April 25. This is big news for e-readers in general, and the Kindle in particular, since it was only previously available online through Amazon.com. E-readers are a new and still unfamiliar technology, and there are many people who would be wary of spending $259 on a device that they couldn’t see and touch before purchasing (even though Amazon offers a no-questions-asked 30-day return policy on Kindles). Everyone I’ve shown my Kindle to has been impressed, some even amazed by the technology, readability, and light weight. So I think getting the actual product in front of millions of customers will only be a good thing for Kindle sales.
Unfortunately, the “select stores” that will initially get the Kindle 2 are Target’s flagship store in Minneapolis, as well as 102 stores in South Florida … which is where I happen to live. 🙂 Hopefully they will expand the availability nationwide soon.
Another note: it is currently rumored that the Kindle may also be coming to Best Buy. That would be interesting, since Apple’s iPad, Barnes & Noble’s Nook, and Sony’s e-Readers are already available there. That would make Best Buy a great one-stop-shop to try out and compare the various e-readers available.
Of course, the Nook is already available at most Barnes & Noble stores, and is similar enough to the Kindle to give customers an idea — especially the 6″ e-Ink screen, which is identical on both devices.