Aug 242010

Just to follow up on a couple of posts from earlier this month:

Barnes & Noble has around 20% of e-book market share.

As I estimated in my post on market share on August 2, Amazon probably has about 75% of the e-book market, and B&N has most of the rest: I pegged the figure around 18-20%. Today, B&N confirmed (without giving exact specifics, of course!) that their e-book market share is now “higher” than their print market share, which is 17%. Sounds like 18-20% to me!

Explaining the slight dip in Q2 e-book sales.

Last week, I took a look at June’s e-book sales figures and the Q2 2010 numbers, which were slightly below Q1 2010. (While they were still double last year’s numbers, any dip is unusual, as e-book sales have been consistently increasing at a rapid pace.) I looked at a few possible explanations for the dip, including:

  1. Lots of people receiving e-readers for Xmas 2009 and buying lots of e-books for their new toys in January 2010.
  2. Publishers insisted on agency model (read: higher) pricing starting in Q2, and raising new release e-book prices from $9.99 to $12.99 and $14.99 shockingly decreased revenue (who could have ever seen that coming?).
  3. The industry e-book sales figures don’t include sales from independent authors (like yours truly), who are probably earning a larger slice of the pie.

Well, today I see a pair of articles analyzing the dip in Q2 e-book sales and attributing it to: post-Xmas buying and agency model pricing, and that indie author retailers like Smashwords weren’t being included in the data.

Sorry for the “I told you so” post, but it was nice to see affirmation from several different sources of e-book trends I’ve been predicting on this blog for months. 🙂

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