B&N Announces "PubIt"

Barnes & Noble announced today that they will be opening their doors to independent publishers and self-published authors through their “PubIt” program, expected to launch in “Summer 2010.” While this move isn’t exactly groundbreaking (my novels are already available at Barnes & Noble), it’s still a welcome step forward. Currently, self-published e-books are made available on B&N.com through an intermediary: Smashwords, which is a fine company that offers a great service to independent authors. Soon, however, we will have the ability to upload our work directly to B&N, which will presumably offer us more control, a faster turnaround (it can take months to get your books or any changes to show up on B&N), and possibly higher royalties. B&N says royalties will be announced within a few weeks, and promises they will be “competitive.” It is hard to imagine how they could offer less than the 70% that Apple offers and that Amazon will offer starting July 1.

Amazon led the way for the self-publishing revolution with its Digital Text Platform, which allows any author to upload their work in e-book form to be sold on Amazon.com. So while one could argue that B&N has been following rather than innovating (releasing the Nook 2 years after the Kindle and arriving over a year late to the self-publishing scene), I’m glad to see B&N moving toward and embracing the future, unlike some businesses I could mention. I would expect a direct upload channel to B&N will enable me to create a higher-quality, better formatted source file (with Smashwords, it’s best to upload a simple, generically-formatted file that gets converted to multiple formats), quicker upload and revision times, better control over the description and category, and — hopefully — a higher royalty rate.

Another big benefit might be quicker sales reporting: currently, Amazon Kindle sales are reported instantly … which leads to incessant checking several times a day. 😉 B&N sales, on the other hand, get reported through Smashwords, and are currently on a 3-5 month delay. I started selling on B&N at the very end of January, and I haven’t even received my first sales report yet — all I can do is watch my sales ranking and guess. So I don’t know if B&N is turning into a worthy second sales channel, or if B&N sales are still just a tiny fraction of Amazon’s. It would behoove B&N to get this info to me more quickly, so I would know whether or not it’s worthwhile to devote more promotional efforts their way.

My only concern is whether the new file I upload will replace or sit alongside the Smashwords version that’s already active on B&N. I’d certainly like to keep my description, reviews, and sales ranking (Right Ascension has made it into the Top 7,500 there!).

Anyway, it’s an exciting development, and having both the #1 and #2 booksellers in the world throwing their weight behind self-publishing is certainly an encouraging sign. I still have more questions than answers (How many am I selling on B&N? What will the royalties be? When will it launch? What format do they want me to upload? Can I migrate over my existing product details?), but I remain hopeful.

P.S.: I seem to get most of my feedback from Kindle users, so I’d love to hear from a few B&N / Nook users: Have you purchased my books from B&N? Have you enjoyed them? How did the formatting look on the Nook? How many of you are out there??

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© 2010 David Derrico