August E-Book Sales Near Record at $88.8M

 Posted by at 10:09 PM  Tagged with: ,
Oct 292011

Aug 2011 e-book sales rise to $88.8M

Clocking in with what many cultures will consider an auspicious number, August 2011 e-book sales increased to $88.8M, the second-highest month on record (behind only February 2011’s $90.3M). That marks an increase of 116.5% over last year. Meanwhile, according to the Association of American Publishers:

All trade print segments had a decline in August sales with the largest coming in mass market paperback where sales from reporting companies fell 36.4%. … Sales were off by double digits in all trade print segments in the January-August period.

Ouch. For those of you keeping score, e-book sales in the first 8 months of 2011 are up to $649.2M (an increase of 116.5% over last year, more than double). The AAP now only sporadicly reports print book sales figures, but based on percentages, mass-market paperback sales in August were about $34.9M, well under half of e-book sales.

For the past 13 months:

  • Aug 2010: $39.0 M
  • Sep 2010: $39.9 M
  • Oct 2010: $40.7 M
  • Nov 2010: $46.6 M
  • Dec 2010: $49.5 M
  • Jan 2011: $69.9 M
  • Feb 2011: $90.3 M
  • Mar 2011: $69.0 M
  • Apr 2011: $72.8 M
  • May 2011: $87.7 M
  • June 2011: $80.2 M
  • July 2011: $82.6M
  • Aug 2011: $88.8M

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